External sourcing is the essential tool to prove that your enterprise claims are
factual and true. Consequently, foundation of facts paves the way to build
reputation. Additionally, a track record of verifiable, reputable sources enhance
SEO results and support further publications.

Notability is the coverage weight of your image, brand, or venture against the
rest of the media universe. An entity is considered notable if it receives
substantial attention from multiple reputable, third-party sources. All such
coverage must be written by a professional journalist with the article focusing
on your topic as the main subject, to be considered relevant and valid for
notability purposes.

Notability is the primary criteria to warrant publications on Wikipedia.

Information meets the verification criteria if your claims can be readily
confirmed by a third party at any time. The most straightforward way to
achieve this is to deal with facts: reference bona-fide accomplishments
and receive attention from reputable third-party sourcing available online.

Reputation can be defined as a proven positive history of quality and
objective view. National, international, and foreign media outlets which
employ professional journalists, conduct research, and publish factual
materials are considered reputable. HC Media & PR Strategies conducts
careful selection to work only with reputable publishers.

Third-party sourcing concept means that the information must originate from
a separate, non-affiliated entity on an independent basis. Following these clauses,
your own company website or press release are not independently created and
cannot act as third-party sourcing.
Sourcing also must be written independently, and not issued by an associate or
subsidiary on your behest. Within this framework, court orders are also not
considered third-party sourcing, because they are merely a collection of first-hand
facts.
Most fitting examples of reputable, third-party sourcing are articles from recognized
national and foreign outlets, either digital or hard-copy.

Simply because it has an outstanding cost-to-impact ratio. Wikipedia is quite
simple in concept, easy to use, contains useful information, and therefore is
wildly popular, consistently placing in Top 10 most visited websites in the world.

As a result, appearance on Wikipedia creates an unmatched marketing opportunity:
it skyrockets your brand visibility and reputation, drives organic traffic to your
platforms, boosts recognition and significance both on individual and enterprise
levels, and elevates the trust among your partners. A Wikipedia article is the most
straightforward path to organic impressions, since it makes the core of the Google
Knowledge Panel, which appears at the top of the front page in Google Search results.

Our core KPI is the number of media placements secured. Results from those
will vary, but you will see how the effect quickly accumulates over time.
However, most clients understand that unfortunately no further guarantees can
be given towards the outcomes of the media placements. Since Public Relations
is not an exact science, no measurable result can be achieved twice from the
same input, and no guaranteed exact yield can be predicted.
Any company that makes exact guaranteed promises is not being truly honest.

Other common KPIs from the media placement campaign include registered
increase in branded search queries, organic web impressions and mentions,
inbound web portal traffic, and positive lead generation. Even despite the fact
that we do not offer any legal guarantees, due to the efficiency of our process,
most clients register measurable improvements within the first 60 days.

The longer you wait, the less opportunity your brand will have to gain an edge over
your competitors. PR campaigns get progressively harder to execute against
competitors which have already secured media presence and reputation.

To be honest – nothing; we can’t do anything to erase it. It is next to impossible
to completely wipe the bona-fide information about your brand or company
online if it has already been published – even if it’s negative.

Much more effective is to approach this problem from the opposite angle.
By generating positive aspects to your image and arranging proper coverage
of those efforts in reputable online media, you may effectively mitigate, if not
completely outpace any negative associations. It is very important to have your
media image handled professionally to achieve desired perception.
Please contact us with any inquiries – we are working around the clock and
around the globe to fulfill your requirements!